We're looking to expand our Active Crew! If you love the outdoors, our Iowa community and have your weekends and evenings available — we'd love to meet you.

Guess What? AE Rewards are now a thing!

That's right. Your favorite local outdoor store now has the ability to reward you for your loyalty. Learn more about Active+ and get signed up by clicking the button below.

Meet Our Ambassadors

We're excited to expand our family by announcing our new AE of WDM Ambassador Program!


Tag @activedsm and use the hashtag #activedsmfamily for a chance to win a prize from your Active DSM Crew.

Active Family

Going Somewhere?

If you’re getting ready for an adventure, we are here to help! Set up an appointment with a member of our knowledgeable staff and we’ll give you a one-on-one consultation to make sure you’re geared up and ready to go.


Quincy Milloy

We believe a life well lived is a life that takes you outdoors.

Our passion is helping others who share that belief achieve their active endeavors. Whether it’s a weekend adventure or a journey across the continent, our mission is to equip you with the best apparel and accessories you need every time you go off the beaten path.

Read About Us

We provide exciting products for all of life’s adventures.

Many of our brands are socially responsible and aim to better the environment through the use of recycled materials, practicing fair trade and participating in 1% for the Planet. We are committed to offering unique brands that consistently provide quality products and who are dedicated to sustainability, innovation and performance.

View Our Brands

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Don’t worry, we hate overflowing inboxes as much as you do.

When you sign up for our mailing list, you’ll be the first to know about new product arrivals, in-store specials and more.