We opened in 1993 with a simple purpose:

To provide specialized outdoor apparel and equipment that allowed people in Central Iowa to choose adventures beyond just our beautiful state. It didn’t matter if it was a camping trip along the Mississippi River or trekking in the Himalayas, our knowledgeable staff knew how to connect each customer with the right apparel and gear—and we only brought the best products the industry had to offer.


Boss man, Patagoniac, had hair


Boss lady, Mom, tagging aficionado


Slowly growing up


Hardcover. Merino. Pinot. Meow.

We chose manufacturers who shared our same values of quality and integrity, so we were able to not only stand behind every single product on our shelves, but also support every single customer on their next adventure.


Speed walker


Call your mom

More than twenty years later, our purpose still holds true. Although times and trends have changed, while the outdoor lifestyle has evolved into an everyday active way of life, we’ve stayed true to our passion for adventure and sharing our experiences with the people in our community. Their stories are our story.


Climbing, Hiking, Tele skiing


Chaco-holic and National Park Enthusiast


Hike more, worry less


Last minute adventurer. Always.

Active Family

Active Endeavors is more than just a local business that supports an outdoor lifestyle. We are people who like to explore the impossible. If you think you’d be a great fit for our crew, click here to apply.

Active Family Spotlight
May 10, 2019 in Active Family

Mother’s Day with Missy

With Mother's Day on the horizon, we asked Active Endeavors boss lady and supermom Missy a few questions about #momlife, her ideal day, and what she's currently loving at the…
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