Oh Smartwool, how do you make my feet feel so good?
We would have never guessed back in 1994, when Smartwool was introduced, that so many of us would become addicted to merino wool socks. With socks for every activity and every age, it’s no wonder that customers come to the register with arm fulls of Smartwools. To compliment their amazing socks, Smartwool offers a great mix of apparel, from base layers to fitness to casual sweaters. With the introduction of SmartLoft, you can even wear a jacket filled with merino wool insulation. Why not dress yourself head to toe in Smartwool? It will put a smile on your face.