Originally knows as Alfwear, Kühl started by selling one product: a Peruvian style hat preferred by ski bum in the 80’s.
Inspired to be more than a hat company, Kühl began designing garments that reflected their passion for the mountain lifestyle. Revolutionizing men’s pants business for the outdoor industry, Kühl is often imitated, but never equaled. Our customers return season after season to stock up on the latest award winning Kühl designs.